The officers warn that such misinformation threatens the tourism sector, which supports thousands of local jobs, while reaffirming that visitors are welcome if they respect local cultural norms.
By Ian McIntyre
KEDAH has strongly refuted circulating claims regarding dress codes and alcohol consumption in Langkawi, stressing that such misinformation can harm the state’s vital tourism industry, which provides employment for thousands of locals.
State Tourism, Culture, and Entrepreneurship Executive Councillor Datuk Mohd Salleh Saidin expressed bewilderment at the persistence of these false narratives across social media and word of mouth.
“We have clarified countless times and recently at the state legislative assembly sitting, I was also confronted with the issue,” he said.
Salleh emphasised that tourists are expected to wear modest and respectful attire when visiting Langkawi’s pristine beaches.
Non-Muslim visitors are permitted to consume alcohol, provided it is at licensed and designated establishments.
“We are not discouraging anyone from visiting Langkawi. We are just advising tourists to be clad in decent attire and to respect the local cultural norms,” he added.
The state aims to capitalise on the ongoing “Visit Malaysia 2026” campaign to boost tourism, despite global uncertainties arising from conflicts in the Middle East, according to Salleh.
His remarks followed the soft launch of mystravel.com, a fully Malaysian-owned travel portal developed by Tropical Charters Sdn Bhd, which seeks to redefine domestic travel.
The portal will have a grand launch later this year in Kuala Lumpur and is designed to compete with international travel platforms by offering a one-stop centre for accommodation, flights, and lifestyle experiences.
Langkawi Businesses Association adviser Datuk Alexander Issac echoed the call for respect, noting that tourists are free to enjoy experiences similar to other destinations but must adhere to local customs, regulations, and cultural expectations.
Meanwhile, Veteran travel expert Eric R. Sinnaya highlighted eco-tourism as a growing focus for the island, pointing out that environmentally sustainable initiatives remain highly attractive to visitors.
Langkawi, a UNESCO-accredited geopark, is part of a global network of over 100 geological sites promoting sustainable practices, reinforcing its appeal as a destination that blends natural beauty with responsible tourism.
“The message is clear,” Salleh added. “Langkawi welcomes tourists, but everyone must respect our cultural norms and contribute to sustainable tourism development.” – March 6, 2026
